I’m Dominic James — a lead content designer and UX strategist with over 11 years of experience helping organisations create content that performs.
I specialise in turning ambiguity into clarity — whether that’s building scalable content systems, rewriting complex journeys, or coaching teams to think more strategically about their words.
My background spans financial services, higher education, public sector and product-led businesses. I’ve worked across the UK, Canada, and Australia, designing content for web, mobile, internal platforms and service journeys. I’ve also created frameworks that help content designers grow, and led work that’s had measurable business impact — from £6M revenue uplifts to 10× growth in organic traffic.
What drives my work
I believe the best content work happens when you:
Start from evidence, not opinion
Write for clarity, not cleverness
Collaborate openly with others — especially those who think differently
Design for iteration, not perfection
I’m as interested in the how as I am in the what. Whether I’m coaching a junior designer, reworking a drop-off point, or writing up outcomes for senior stakeholders, my aim is to keep things clear, human, and useful.
What I’m like to work with
People often describe me as calm, honest, and structured. I work best in teams that value inclusive collaboration and thoughtful iteration over noise and speed for its own sake.
I’ve led content work independently, within product squads, and across multi-team environments. I’ve also coached designers and editors into more senior, strategic roles — and created the career frameworks to support them.
Skills
- Content Design
- UX writing
- Accessibility
- Information Architecture
- Content Strategy
- Service Design
- Design Systems
- Coaching and Mentoring
- Content Modelling
Let’s Talk Content
Whether you’re hiring, collaborating, or just curious — I’d love to hear from you.