Dominic James
Lead content designer
What you can expect from me
Content design expertise
Getting the right content to the right person at the right time. Creating user stories that put the customers’ problem in view.
Leadership
Leading the design process in multi-disciplinary teams by organising, recording progress and mentoring colleagues.
Analysis and synthesis
Experienced at capturing, analysing and synthesising qualitative and quantitative data to identify user needs.
Prototyping skills
Using tools, like Figma, to provide mock-ups and prototypes for stakeholder approval, user testing or as a proof of concept.
Engaging facilitator
Planning and running workshops and meetings that promote active participation and result in aligned actions.
Accessibility champion
Offering expertise in readability guidelines and to how to make content as inclusive as possible in any digital experience.
Where I’ve improved digital experiences
Testimonials
“When I met Dominic, he immediately impressed me with his talent. As a Senior Content Designer, he consistently demonstrated his ability to help clients meet their goals.
“Dominic was highly regarded by the Content team here at Content Design London. We’ll miss his insight and focus as we move forward.”
“Dom’s wisdom of digital design spans further than just content. His understanding of systems challenges and the ability to adapt to and change legacy practices made him a key member of the team.
“When Covid-19 started sending his team mates home sick, he put his hand up to lead sprint reviews and maintain the team’s confidence of output. All this while delivering his content design tasks. His straightforward and candid tone allowed for transparent conversation and organic camaraderie to flourish. Dom is a lovely chap to work with and I’ll miss his perspective.”
“Dom really impressed with his work on the Road sales landing pages. His unflappable approach to helping define (and re-define) the problems we needed to solve added much needed stability and clarity to the team.
“His data driven and insight led approach to content creation and content hierarchy meant we were able to make confident decisions about the interface design and how we think it will lead to an increase in sales conversion.”
“I worked with Dom over several months on a website redesign project. I was impressed not only with the quality of his work but with how he worked. He takes time to understand the issues. He’s conscientious with brand, tone of voice and reading age.
“But why I really enjoyed working with Dom was that he involved me. We worked closely and collaboratively. He would ask for my opinions and give reasons for decisions he made. He believes in Customer first. I feel our team is weaker with his leaving.”
My work
Take a look at some of my projects
Optimising the Loqbox journey on ClearScore
Improved the Loqbox journey on ClearScore, which was initially underperforming, by simplifying the application process and enhancing user understanding.
Enhancing user experience on breakdown cover landing page
Improved product conversion by 6% through user-centric redesign of the Call-to-Action (CTA) copy on the breakdown cover landing page.
Refining onboarding for ClearScore Canada
Refined the onboarding flow for ClearScore Canada, making it more intuitive for the local user base and improving completion rates.
Revamping the Cities of Learning website for The RSA
Led a comprehensive website redesign for The RSA’s Cities of Learning, identifying user groups and creating tailored content to enhance user experience.
Creating a comprehensive support content framework
Developed a data-driven support content framework for Nationwide Building Society’s website, reducing call centre load and improving user experience.
